About
Webhooks are the API everyone ships and nobody wants to maintain.
Hookline started in 2024 after our founders rebuilt the same retry queue at three different companies. We decided the fourth time should be the last, for everyone.
How we work
Three things we will not compromise on.
Deliver or say why
Every attempt is logged with status, latency and body. If something did not arrive, you can see exactly why, not guess.
Boring by design
No clever routing you need to learn. Sensible defaults, escape hatches when you need them, and docs that read like a colleague wrote them.
Open where it matters
SDKs, CLI and dev server are MIT licensed. The roadmap is public and the changelog ships every Tuesday.
Team
Eight people, four time zones, one on-call rotation.
EM
Elena Marsh
Co-founder, CEO
RD
Rafael Duarte
Co-founder, CTO
MA
Maya Alvarez
Staff Engineer, Delivery
DO
Daniel Okafor
Developer Advocate
SL
Sofia Lindqvist
Product, Observability
NK
Noah Kim
Infrastructure Engineer
AB
Aisha Bello
Design
LF
Lucas Fontaine
Solutions Engineer
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